Our Privacy Policy
This Privacy Policy governs the manner in which Deep Longevity collects, uses, maintains, and discloses information collected from the users of www.deeplongevity.com
Important note for individuals located in (or whose personally identifiable information (“PII”) is processed by Deep Longevity) the European Union (EU), Iceland, Liechtenstein, Norway, and Switzerland.
This Policy consists of:
this section, which sets out the general principles applied by Deep Longevity when processing PII; and
an addendum for PII that (i) originates from or (ii) is processed in the EU, Iceland, Liechtenstein, Norway, and Switzerland (the "EU Addendum").
If you are located in (or if your PII is processed in) one of the above jurisdictions, Deep Longevity encourages you to read the EU Addendum, which contains important additional information about the processing by Deep Longevity of PII originating from or processed in those countries.
Information we collect
Event and usage data
When you visit our website (deeplongevity.com), our servers process data in order to understand your usage of our Services — for example, which pages you visit or which tab in the website you open. We collect this information and use it as aggregate data to better understand which features are the most relevant or useful to our users.
IP address
We collect IP addresses provided by your browser to deliver the Service to your device. We also use the IP address to determine your approximate location for statistical and analytics purposes.
All the data we collect is necessary to deliver the Services you use. The amount of data we collect has been minimized wherever possible to respect your privacy. Should you still disagree with the collection and processing of this data, we recommend you stop using our Services, request data erasure, or request the deletion of any data associated with your PII within Deep Longevity’s ecosystem.
Here is the type of data we may collect and store when you create an account within Deep Longevity’s ecosystem:
Personal data used for outreach and account creation: We need some of your personal data, such as your email address, in order to contact you.
How we use your information
To provide you with Services and analyze and improve our Services
We use the information described above to operate, provide, analyze and improve our Services. These activities may include, among other things, using your information in a manner consistent with other commitments in this Privacy Policy, to:
Host our websites, authenticate your visits, provide custom, personalized content and information, and track your usage of our Services;
Contact you about your inquiry, and any relevant information about our Services (e.g. policy changes, security updates or issues, etc.);
Enforce our Terms of Service and other agreements;
Monitor, detect, investigate, and prevent prohibited or illegal behaviors on our Services, to combat spam and other security risks; and
Perform research and development activities, which may include, for example, conducting data analysis and research in order to develop new or improve existing products and Services, and perform quality control activities;
Depending on the purpose of the website you have visited, the Services provided may include processing your data to our forms and surveys to provide you with personalized reports. We continuously work to improve our Services based on our research and product development
Notify of recent developments in Deep Longevity’s research, business events, product launches, webinars, longevity, and corporate news.
To provide customer support
When you contact Customer Care via feedback forms on the websites within our ecosystem or directly via phone and e-mail, we may use or request personal information and/or sensitive information as necessary to answer your questions, resolve disputes, or troubleshoot problems.
Disclosure of your data
Cloud storage, IT, and Security
Our cloud storage providers (Amazon Web Services, US) provide secure storage for information in Deep Longevity databases, ensure that our infrastructure can support the continued use of the Services by Deep Longevity users and customers, and protect data in the event of a natural disaster or other disruption to our Services.
Aggregate information
We may share de-identified, aggregate information, which is information that has been stripped of your name and contact information and combined with information of others so that you cannot reasonably be identified as an individual, with third parties. This is not personal information because it does not identify any particular individual or disclose any particular individual’s data, or disclose any particular individual’s identity. We may disclose aggregated information or other non-personal information without restriction.
As required by law
Under certain circumstances, your personal information may be subject to processing pursuant to laws, regulations, judicial or other government subpoenas, warrants, or orders. Deep Longevity will preserve and disclose any and all information to law enforcement agencies or others if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary.
Consent for processing health and sensitive data
If you share your personal data, including sensitive data and data related to your health, via email, it is stored and processed on Deep Longevity’s servers. This is done so we can offer you the Services you are seeking.
By sharing your personal with Deep Longevity, you explicitly consent that:
Deep Longevity may store and process personal data you provide through the usage of its websites and through the account creation process solely to provide Services to you and to improve their features. Such Services may include sending you information and reminders to the e-mail address you provided to Deep Longevity.
Personal data you provide to Deep Longevity through webforms or emails may include PII you enter into its websites, such as your name and email address, and your sensitive data. Depending on the Service requirements, it may also contain your health-related information.
Deep Longevity may use your data to create anonymized sets of data for academic and clinical research purposes. This anonymized research data cannot be linked to you as an individual or identify you in any way.
Deep Longevity will not transmit any of your personal data to third parties, except if it is required to provide the Services to you (e.g. technical Service providers), unless Deep Longevity has asked for your explicit consent. Currently, third-party software providers within Deep Longevity’s ecosystem include but are not limited to:
• Square Space, US;
• Google Analytics, US;
• AWS, US;
We store a record of the signed registration and feedback forms with your explicit consent to data processing.
You may withdraw your consent to this use of your data at any time by requesting data erasure via the webform available on the website used for contacting Deep Longevity.
User rights
We believe that data privacy and data protection are fundamental human rights. At Deep Longevity, we strive to ensure that your rights are respected. Here are some key facts about your privacy that we would like you to know:
Our products and Services have been designed to minimize the use of your personal data. We only collect and process your data for the purposes that have been previously outlined.
The security of our servers is verified by experts to protect your data from unauthorized access. You can contact us over e-mail provided in the end of this Policy if you have any questions about the security of our Services or websites;
We do not retain your data in an identifiable format for longer than necessary to deliver our Services;
Deep Longevity does not engage in any automated decision-making or profiling activities. As a user of our Services and websites, you may exercise your user rights to:
Request information on your personal data processed to Deep Longevity. Upon your request, this information will be provided to you electronically within 14 days.
Gain access to your information by requesting a backup of your data (as explained in the next section) in a format that is readable by other companies or organizations.
Correct your personal information and sensitive data.
Withdraw your consent from data processing at any time and delete any associated accounts within Deep Longevity’s ecosystem.
Lodge a complaint with the relevant supervising authority if you believe Deep Longevity is processing your personal data in violation of applicable data protection regulations.
Request us to delete the PII we hold about you.
Data Security
We apply security measures to protect against the misuse, loss, and/or alteration of personal information under our control. We follow industry best practices when transferring and storing your data. Though we cannot ensure or guarantee that misuse, loss or alteration of information will never occur, we use all reasonable efforts to prevent it.
In case of a data breach, we are obliged to notify all users of Deep Longevity’s websites and Services, whose data may have been accessed by third parties.
Data storage and protection
The security of your personal information is important to us. We have adopted generally accepted industry standards in connection with our data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on the Sites. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Your data is transmitted between your device and Deep Longevity servers using the HTTPS protocol for encryption. HTTPS is the same technology used to create secure connections for your web browser and is indicated by a padlock icon in the URL bar of your browser.
The security of our servers is routinely verified by experts to protect your data from unauthorized access. You can contact us at the e-mail provided at the end of this Policy if you have any questions about the security of our Services. At Deep Longevity, all access to the data storage is limited to authorized personnel, based on job function and roles. Deep Longevity requires all of our employees to complete security and privacy training on an annual basis and forbids duplicating data records to local storage.
Cookies
Our website uses cookies, which are small text files that are intended to make the site better for you to use. In general, cookies are used to retain preferences, store information for things like shopping carts, and provide tracking data to third-party applications like Google Analytics. You may, however, disable cookies on Deep Longevity’s websites. The most effective way to do this is to disable cookies in your browser. We suggest consulting the help section of your browser or doing your own web research on how to disable cookies.
Young Users
Deep Longevity’s ecosystem is not directed to, and we do not knowingly collect or solicit personal information from users under the age of 21 years. In case we learn we have collected or received personal information from users under the age of 21 years, we will delete this information.
Addendum for Individuals Located in (or whose PII is Processed by Deep Longevity Entities established in) the European Economic Area(“EU Addendum”)
This EU Addendum completes and supplements the front section of the Deep Longevity Privacy Policy for PII originating from or processed in the European Economic Area (“EEA”). In case of any contradictions between the front section of this Policy and the EU Addendum, the EU Addendum will have precedence.
The purpose of this EU Addendum is to provide the information required under the General Data Protection Regulation, applicable in the EEA as from May 25, 2018 (the "GDPR"),[1] including:
why and how the relevant Deep Longevity entity collects, processes and stores your PII;
what its role as “controller” of your PII involves; and
what your rights and our obligations are in relation to this processing.
Definitions
For the purposes of the EU Addendum, the following definitions shall apply:
“Controller” generally means the legal entity that determines the purposes (i.e. why) and the means (i.e. how) of the processing of PII under this Policy;
“Personally Identifiable Information” or “PII” means any information that constitutes “personal data” under the GDPR, namely any information relating to an identified or identifiable natural person [2];
“Processor” means a natural or legal person that processes PII on behalf of the Controller. Deep Longevity’s processors may be Deep Longevity’s subsidiaries, affiliates or third-party suppliers and service providers. Deep Longevity will conclude a data processing agreement with its Processors to ensure your PII is processed in accordance with the GDPR.
“Deep Longevity” means the legal entity within the EEA identified as the Controller under the paragraph “Controller” of this EU Addendum.
Controller
When we mention “Deep Longevity”, “we”, “us”, or “our” in this addendum, we are referring to the relevant Deep Longevity legal entity in the EEA that determines the purposes and means of processing your PII under this policy. We will let you know which entity will be the Controller for your PII when we collect your PII
Collection of PII
Your PII may be collected whenever Deep Longevity:
interacts with individuals who are prospective and existing customers/suppliers/users;
interacts with individuals who are representatives or contact persons of prospective and existing customers/suppliers that are legal entities (e.g. for the selling/ordering of products or for marketing related purposes); or
uses public databases to facilitate the provision of goods or services (e.g. to link a license plate with car identification information).
Categories of PII Collected
We may collect:
basic identification information, such as name, title, position, company name, email and/or postal address and the fixed and/or mobile phone number;
financial information (e.g. bank account details, credit card information);
information regarding the status of direct marketing emails (e.g. not delivered, delivered, opened);
voluntarily provided health-related information (e.g. clinical blood tests, imaging data, medical history); and
any additional information you voluntarily provide, (e.g. by filling in a form or registering for an email newsletter).
This information may either be directly provided by the above individuals or provided by the legal entity for whom they work (e.g. if they are the contact person designated by their employer to manage the commercial relations with Deep Longevity).
Consequences of a Refusal to Provide PII
You are not subject to any legal obligation to provide your PII to Deep Longevity. However, access to and use of any goods or services provided by us may not be able to commence or continue if you do not provide such PII.
Purposes of the Processing
Deep Longevity, and Processors acting on its behalf, process the PII collected from you for a specific purpose and only process the PII that is relevant to achieve that purpose.
We process PII to:
Undertake sales and procurement activities relating to our products and services;
Market our products and services;
Administer our customers and suppliers (e.g. user registration, account opening, credit checks);
Manage and enhance the relationship with our customers and suppliers;
Supply our products and services to our customers (e.g. administering and tracking a purchase, payment, return, warranty or rebate; managing billing and invoicing; arranging for services);
Prepare and manage contracts with our customers and suppliers;
Measure consumer interest in our various products and services;
Improve our existing products and services (or those under development) by means of customer and non-customer surveys, statistics and tests, or requesting feedback on products and services;
Improve the quality of services taking into account preferences in terms of means of communication (phone, email, etc.) and frequency;
Periodically send promotional emails about our products, special offers and information that the company for which you work may find interesting, using the email address provided by you or for you (if any);
Otherwise communicate with you through various channels, (e.g. by periodically sending you promotional emails about our products, including special offers and information);
Monitor activities at our facilities, including compliance with applicable policies as well as security, health and safety rules in place;
Manage and monitor our IT resources, including infrastructure management & business continuity;
Manage our archiving and records;
Track our activities (measuring sales, number of calls, etc.);
Preserve the company’s economic interests;
Reply to an official request from a public or judicial authority with the necessary authorisation; and
Manage legal and regulatory requirements, defend our legal rights and prevent and detect crime, including regular compliance monitoring;
Provide personalised reports containing health advice curated by medical professionals, assessments of biological aging rate, and supplementary information intended for use by medical professionals.
Legal Basis of the Processing
We are not allowed to process PII if we do not have a valid legal ground. Therefore, we will only process PII if:
we have obtained your prior consent;
the processing is necessary to perform our contractual obligations towards you or to take pre-contractual steps at your request;
the processing is necessary to comply with our legal or regulatory obligations (e.g. tax or accounting requirements); or
the processing is necessary for the legitimate interests of Deep Longevity and does not unduly affect your interests or fundamental rights and freedoms. Please note that, when processing your PII on this basis, we seek to maintain a balance between our legitimate interests and your privacy.
Examples of such “legitimate interests” are:to buy products and services from our suppliers or from potential suppliers;
to offer our products and services to our customers or prospective customers;
to benefit from cost-effective services (e.g. we may decide to use certain platforms offered by external suppliers to process data);
to better manage and administer the relationships with the customers and their data;
to improve the quality of services to the customers by taking into account their preferences in terms of means of communication (phone, e-mail, etc.) and frequency;
to measure the customers’ interest in Deep Longevity products and gain a better understanding of Customer interaction with the marketing emails, including by performing statistical and other research and analysis of data with respect to the status of the emails (e.g. not delivered, delivered, opened);
to enable Deep Longevity to offer advertising and offers tailored to its customers so that FuturSelf can market its products better;
to prevent fraud or criminal activity, misuse of our products or services, as well as the security of our IT systems, architecture and networks;
to sell any part of our business or its assets or if substantially all of our assets are acquired by a third party, in which case PII could form part of one of the assets we sell; and to meet our corporate and social responsibility objectives.
Third-Party Recipients
We may transfer PII to our employees (to the extent they need it to perform their tasks) and other Deep Longevity affiliates. Such other companies will either act as another controller (in which case you will be separately informed about this processing) or only process PII on behalf and upon request of the Controller (thereby acting as a Processor).
In addition, we may also transfer your PII to third-party Processors that are not Deep Longevity affiliates to complete the purposes listed above, to the extent they need it to carry out the instructions we have given to them.
Such third-party Processors include:
our IT service providers, cloud service providers and database providers;
our consultants, suppliers and service providers that assist Deep Longevity in promoting and marketing its products and services; store and analyze the PII; conduct user and consumer ratings, reviews and surveys; communicate with you on Deep Longevity’s behalf; process and fulfill transactions, including tire purchases and installations and/or other vehicle services; and as otherwise necessary to provide promotional communications or services to customers.
Your PII may also be disclosed to:
any third party to whom we assign or novate any of our rights or obligations under a relevant agreement;
any national and/or international regulatory, enforcement or exchange body or court where we are required to do so by applicable law or regulation or at their request; and
any central or local government department and other statutory or public bodies.
Transfers outside the EEA
The PII transferred within or outside Deep Longevity may also be processed in a country outside the EEA.
If your PII is transferred outside the EEA, we will enter into EU standard contractual clauses approved by the European Commission prior to such transfer to ensure the required level of protection for the transferred PII. You may request additional information in this respect and obtain a copy of the relevant safeguard we have put in place by exercising your rights as set out below (see section “Your Rights”).
PII Retention
We will retain your PII for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
The criteria we use to determine retention periods for PII include: the purposes for which the PII is collected, legal statutory limitation periods, retention periods imposed by law, applicable contractual requirements and relevant industry standards.
Your Rights
You have a right of access to your PII as processed by Deep Longevity under this Policy. If you believe that any information we hold about you is incorrect or incomplete, you may also request the correction thereof. Deep Longevity will promptly correct any such information.
You also have the right to:
request the erasure of your PII;
request the restriction of the processing of your PII;
withdraw your consent where Deep Longevity obtained your consent to process PII (without this withdrawal affecting the lawfulness of processing prior to the withdrawal);
object to the processing of your PII for direct marketing purposes; or
object to the processing of your PII for other purposes in certain cases where Deep Longevity processes your PII on another legal basis than your consent.
Deep Longevity will honour such requests, withdrawals or objections as required under the applicable data protection rules.
In addition, you also have the right to data portability. This is the right to obtain the PII you have provided to Deep Longevity in a structured, commonly used and machine-readable format and request the transmission of such PII to you or a third party, without hindrance from FuturSelf and subject to your own confidentiality obligations.
To exercise the above rights, please send an email to info@deeplongevity.com
If you have any questions or are not satisfied with how Deep Longevity processes your PII, please let us know by sending an e-mail at info@deeplongevity.com or a written and signed request to 8F Henley building, 5 Queen’s road, Central, Hong Kong. We will examine your question or complaint and get back to you as soon as possible.
You also always have the right to file a complaint with the competent data protection authority.
[1] Regulation 2016/679 of the EU Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC.
[2] An identifiable natural person is a person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.